World class platform developer for telco
QIT GLOBAL PAAS by Quiet Media, is a platform with the Network AdBlock function providing a telcо with a capability to control the advertiser’s traffic reaching the subscriber. AdBlock enables a telco to separate useful traffic from toxic traffic, which reduces the network load and allows
the operator to earn the share in profits from an active
ad stream. Together with enabling telco as a targeted marketing communication channel with its subscribers,
it develops a high accuracy targeting and visibility
of advertising, transforming a telco into a valuable player within the advertising market.
What is
AdBlock.QIT?
Highly advanced technology providing telcos with a legal and effective tool to achieve complete control over traffic delivered to subscriber that may serve as a powerful filter to eliminate any unwanted advertising content
Current issues
Unfiltered traffic is delivered to a subscriber
Subscriber
Operator
Website
Advertiser
Operator's network is getting overloaded by excessive spurious traffic requests
Website content
Advertisement
Subscriber
Operator
Website
Advertiser
Operator gains
no benefit from ads
Traffic fees 100%
Ad budget 100%
?
Solutions
Filter spurious tracking requests
Subscriber
Operator
Website
Advertiser
Website content
Advertisement
How to deal with it?
Spurious traffic
AdBlock as a network load management tool
Advertisement
Advertisement
Network overload
AdBlock
Network clear
Implemented on Russian telcos
Data Management Platform (DPM)
profiling subscribers
in terms of collected data
Light DPI
part of the Platform AdBlock and AdBanner, which works on network level
Publisher (Adserving Platform)
Demand Side Platform (DSP)
AdBlock
DPI–AdBlock
Light DPI
Injection
SSP
SSP
Self Service
Trading
Deck
Segmentation
DMP
AdPlatform
DSP
API
API
Telco website
Blocking page
Success cases with major Russian telcos
Mobile Operator № 4 of 4
Mobile Operator № 2 of 4
  • Subscription base: 75,8 mln
  • Start Time: 1Q 2017
  • Installation time: 7 month
  • Commercial launch: 4Q 2018
Revenue from the Project
in 2018: $3 mln

  • Subscription base: 40,6 mln
  • Start Time: 3Q 2017
  • Installation time: 4 month
  • Commercial launch: 1Q 2018
Revenue from the Project
in 2018: $2,5 mln

AdBanner.QIT?
What is
A technology providing telco with its own communication channel with the subscriber
Market
$165 bn
67%
Global
penetration rate
is estimated market for mobile advertisement,
maintained by telecom Operators worldwide,
while Operators do not participate in revenue
share, increasing its infrastructure maintenance
and overall capex
Unique mobile
subscribers
5,1 bn
46,7%
Share
of digital ads'
26,9%
Global spending on ads' allocated to digital
#2
Ad channel
across the globe
Opportunity
is estimated market for mobile advertisement, maintained by
telecom Operators worldwide,
while Operators do not participate
in revenue share, increasing its infrastructure maintenance
and overall capex

Brand safety
No bots!
Bots don't use mobile internet. Only real subscribers do.
Black&White listing
QIT endorses black/white lists by keywords and domains.
Real-time keywords analysis
Real-time website content keywords check.
No complaints!
Telco Advertisement looks the same as any other online ad, and ad traffic
is not included into the bill.
Mobile formats
Icon
banner
Fullscreen
banner
Text+graphics
banner
Native
banner
Header
banner
Native video
banner

Desktop formats

Fullscreen banner
Vertical full-size banner
Cross-screen banner
Native/Text+graphics banner
Over 300 targets and segments options
Soc-Dem
Classic social demographic targets distinguished by gender and age
Preferences
Targets distinguished by visited websites, purchases paid with credit cards, calls directions
Super-Geo
Geolocation up to 350 meters, relocation analysis, visits frequency and purchase areas
Income
Purchase analytics, frequency, accurate data on users income
Off-the-shelf segments
– Real estate
– Kids
– Pets
– Drivers
– Travelers
Technical targets
– Type, brand, OS, devices
– Device change
– Operator
– Roaming
– Impression time and frequency
– Impression by event
The system also provides segments based on CRM-client data and creation of a segment upon request
Offline-to-online
Offline attribution
% of people, who saw ads, have come to an outlet or made a purchase without installment of special equipment
Offline retargeting
The ability to target customers who live or often appear near the outlet
Targeting customers who haven't been to an offline store for a long time
Ready-made use case & lead generation mechanics
Lead – generating banner
User clicks the banner (FS, TGB, native);

The form with the number in it opens;

User accepts the offer by clicking and sends the request.
Callback
A full-screen banner opens to the user;

User accepts the offer by clicking and sends the request for a call back;

Advertiser's manager contacts subscriber.
Promo code from the banner delivered in SMS/SDK Push
A full-screen banner opens to the user;

User accepts the offer by clicking and sends the request for a promo code;

User obtains a code.
QuietMedia Analytics
QIT platform molds the audience profile by using predictive analytics' mechanism and data, collected from the mobile operators, considering impressions* of any billboard to people around, not demanding installment of any additional equipment
One can make any kind of retargeting, available at QIT by given audience profile
Woman
30-35 y.o.
Income А
Kids 2-5 y.o.
Man
35-40 y.o.
Income А+
Real estate

Social responsibility
Gaining from the RevShare model with positive social contribution

Operator's responsibility perimeter
Operator's opportunity
Respect individual's rights
Protect users from the outrageous or offensive content
Protect children from undesirable content
Since an Operator interacts millions of people — being social responsible is an ethical default

Provide federal authorities with the access to the data collected from the subscribers
Implementing products, allowing individuals to exercise the right to allow / permit / delete / limit 3rd party content at zero cost
Gaining X% of profit charged from the ad service providers, compliant with the internal policies
Legal responsibility
Social responsibility
Environmental responsibility
Being a law-abiding enterprise by doing business within the boundaries of regulations

Infrastructure load decrease by reducing the number of tracking requests declines environment impact

Perception of importance of ethics, by pursuing the age limits and blocking ads reaching the audience, which encourage undesirable behavior

Pursuing marketing decisions, meeting consumer's needs and accomplishing company's goals with an impact on overall responsibility
Please, contact us today to try the efficient communication channel tomorrow,
or you can download our presentation by filling in the form below
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Quiet Media LLC
119435, Moscow, Savvinskaya embankment 23-1, 1 floor
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