The Platform developer
for telco
QIT GLOBAL PAAS by Quiet Media is a platform, with the Network AdBlock function providing telco the opportunity to control the advertiser's traffic, reaching the subscriber, distinguish fruitful and toxic traffic, reduce the network load and obtain the share of proceeds from ads stream.

Together with arising targeted marketing
communication channel with it's subscribers,
granting high accuracy targeting and visibility
of advertising, make telco valuable player
on advertising market
Market
$165 bn
67%
Global
penetration rate
is estimated market for mobile advertisement,
maintained by telecom Operators worldwide,
while Operators do not participate in revenue
share, increasing its infrastructure maintenance
and overall capex
Unique mobile
subscribers
5,1 bn
46,7%
International
internet ad spend
26,9%
Of global spending
on advertising
#2
Ad channel
across the globe
Opportunity
is estimated market for mobile advertisement, maintained by
telecom Operators worldwide,
while Operators do not participate
in revenue share, increasing its infrastructure maintenance
and overall capex
Together with arising targeted marketing communication channel with it's subscribers, granting high accuracy targeting and visibility
of advertising, make telco valuable player on advertising market.
Current issues
The entire traffic reaches the subscriber
Subscriber
Operator
Website
Advertiser
Spurious tracking requests
increase operator's network load
Website content
Advertisement
Subscriber
Operator
Website
Advertiser
No benefits
for operator from particular way
of advertising
Paid traffic 100%
Ad budget 100%
?
Solutions
Block spurious tracking requests
Subscriber
Operator
Website
Advertiser
Website content
Advertisement
How to deal with it?
Spurious traffic
Legal basis — subscribers consent
AdBlock as a network load management tool
Advertisement
Advertisement
Network overload
AdBlock
Network clear
Implemented on Russian telcos
Data Management Platform (DPM)
profiling subscribers
in terms of collected data
Light DPI
part of the Platform AdBlock and AdBanner, which works on network level
Publisher (Adserving Platform)
Demand Side Platform (DSP)
AdBlock Subscriber Portal
DPI–AdBlock
Light DPI
Injection
SSP
SSP
Self Service
Trading
Deck
Segmentation
DMP
AdPlatform
DSP
API
API
Telco website
Blocking page
Success cases with major Russian telcos
Mobile Operator № 4 of 4
Mobile Operator № 2 of 4
  • Subscription base: 75,8 mln
  • Start Time: 1Q 2017
  • Installation time: 7 month
  • Commercial launch: 4Q 2018
Revenue from the Project
in 2018: $3 mln

  • Subscription base: 40,6 mln
  • Start Time: 3Q 2017
  • Installation time: 4 month
  • Commercial launch: 1Q 2018
Revenue from the Project
in 2018: $2,5 mln

Social responsibility
Gaining from the RevShare model with positive social contribution

Operator's responsibility perimeter
Operator's opportunity
Respect individual's rights
Protect users from the outrageous or offensive content
Protect children from undesirable content
Since an Operator interacts millions of people — being social responsible is an ethical default

Provide federal authorities with the access to the data collected from the subscribers
Implementing products, allowing individuals to exercise the right to allow / permit / delete / limit 3rd party content at zero cost
Gaining X% of profit charged from the ad service providers, compliant with the internal policies
Legal responsibility
Social responsibility
Environmental responsibility
Being a law-abiding enterprise by doing business within the boundaries of regulations

Infrastructure load decrease by reducing the number of tracking requests declines environment impact

Perception of importance of ethics, by pursuing the age limits and blocking ads reaching the audience, which encourage undesirable behavior

Pursuing marketing decisions, meeting consumer's needs and accomplishing company's goals with an impact on overall responsibility

Brand safety
No bots!
Bots don't use mobile internet. Only real subscribers do.
Black&White listing
QIT endorses black/white lists by keywords and domains.
Real-time keywords analysis
Real-time website content keywords check.
No complaints!
Telco Advertisement looks the same as any other online ad, and ad traffic
is not included into the bill.
Mobile formats
Icon
banner
Fullscreen
banner
Text+graphics
banner
Native
banner
Header
banner
Native video
banner

Desktop formats

Fullscreen banner
Vertical full-size banner
Cross-screen banner
Native/Text+graphics banner
Over 300 targets and segments options
Soc-Dem
Classic social demographic targets distinguished by gender and age
Preferences
Targets distinguished by visited websites, purchases paid with credit cards, calls directions
Super-Geo
Geolocation up to 350 meters, relocation analysis, visits frequency and purchase areas
Income
Purchase analytics, frequency, accurate data on users income
Off-the-shelf segments
– Real estate
– Kids
– Pets
– Drivers
– Travelers
Technical targets
– Type, brand, OS, devices
– Device change
– Operator
– Roaming
– Impression time and frequency
– Impression by event
The system also provides segments based on CRM-client data and creation of a segment upon request
Offline-to-online
Offline attribution
% of people, who saw ads, have come to an outlet or made a purchase without installment of special equipment
Offline retargeting
The ability to target customers who live or often appear near the outlet
Targeting customers who haven't been to an offline store for a long time
Ready-made use case & lead generation mechanics
Lead – generating banner
User clicks the banner (FS, TGB, native);

The form with the number in it opens;

User accepts the offer by clicking and sends the request.
Callback
A full-screen banner opens to the user;

User accepts the offer by clicking and sends the request for a call back;

Advertiser's manager contacts subscriber.
Promo code from the banner delivered in SMS/SDK Push
A full-screen banner opens to the user;

User accepts the offer by clicking and sends the request for a promo code;

User obtains a code.
Digital OOH / Analytics
QIT platform molds the audience profile by using predictive analytics' mechanism and data, collected from the mobile operators, considering impressions* of any billboard to people around, not demanding installment of any additional equipment
One can make any kind of retargeting, available at QIT by given audience profile
Woman
30-35 y.o.
Income А
Kids 2-5 y.o.
Man
35-40 y.o.
Income А+
Real estate

Please, contact us today to try the efficient communication channel tomorrow,
or you can download our presentation by filling in the form below
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Quiet Media LLC
123022, Moscow, Sergey Makeev str. 13, 2nd floor, office XIV, rooms 73, 74, 83, 84, 85
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